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Ontraport

Ontraport

Starting at $29 per month
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Overview

What is Ontraport?

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

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Recent Reviews

TrustRadius Insights

Ontraport has proven to be a versatile tool for businesses across various industries, addressing multiple needs and streamlining …
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Love Team ONTRAPORT!

9 out of 10
April 27, 2016
I am a marketing consultant and implement ONTRAPORT for clients to manage contact relations and build and automate lead generation and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Landing pages (16)
    10.0
    100%
  • List management (16)
    10.0
    100%
  • WYSIWYG email editor (16)
    8.2
    82%
  • Email deliverability reporting (16)
    6.0
    60%
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Pricing

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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://ontraport.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

Demo With The Founder | Design a Landing Page in Ontraport Pages

YouTube

Demo With The Founder | Email Deliverability: Everything You Need To Know

YouTube

Ontraport Review - Marie Forleo Case Study

YouTube

Demo With The Founder | Membership Site Walkthrough

YouTube

Ontraport Demo - How To Build A Landing Page without wordpress

YouTube

Ontraport Review and Demo | How to Start Your Online Business Easily With Ontraport.

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

5.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.1
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is Ontraport?

Ontraport is a no-code business software that helps service businesses systemize and scale. Ontraport manages and automates the buying cycle to drive faster growth while freeing up business owners and teams to deliver more customer value. Ontraport’s set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Ontraport is available to service providers of all kinds, including consultants and agencies, coaches and advisors, as well as personal and professional service providers.

Ontraport Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Membership site management tools
  • Supported: SMS & Postcards
  • Supported: Sales force automation
  • Supported: Referral program management and tracking
  • Supported: Task management
  • Supported: Performance analytics on visual map

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

Ontraport Video

Ontraport How It Works

Ontraport Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesInternational

Frequently Asked Questions

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Ontraport starts at $29.

Constant Contact, HubSpot Marketing Hub, and Keap are common alternatives for Ontraport.

Reviewers rate Dynamic content and Landing pages and List management highest, with a score of 10.

The most common users of Ontraport are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(41)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ontraport has proven to be a versatile tool for businesses across various industries, addressing multiple needs and streamlining processes. Users have found it beneficial for marketing automation, sales workflows, and providing customer education about their services. The software's ability to automatically capture contact information, track sources, and keep them organized has been highly appreciated. It enables users to stay in touch with relevant communications and keep salespeople engaged throughout the process.

Additionally, Ontraport has been instrumental in achieving relationship development and helping companies reach their revenue goals. Users have leveraged its features for lead generation, lead nurturing, and managing sales funnels. The software's task automation feature has been particularly helpful in automating standard practices and providing management oversight.

Furthermore, Ontraport serves as an all-in-one system for email marketing, customer relations management, and managing internal tasks. It eliminates the need for multiple data sources by providing a clear picture of the business through its dashboard. Users have also benefitted from the seamless integration of Ontraport with third-party software programs.

Moreover, Ontraport excels at segmenting marketing and sales messaging based on prospects' positions within the funnels. This capability allows for more targeted and personalized communication with potential customers. Many organizations, such as information marketers, start-up business consultants, and full-service digital marketing agencies, have found value in using Ontraport to nurture relationships, track leads, sales, service, and referrals.

Furthermore, users have praised Ontraport's comprehensive solutions for contact management. Its advanced capabilities go beyond those offered by alternatives like Confusionsoft or Mailchimp while remaining less intimidating than platforms like Sendgrid. By leveraging Ontraport's features such as collecting data, automating processes, changing fields based on others, and automating document generation for clients, users have successfully scaled their businesses.

Overall, users confidently state that they utilize over 95% of the available features in Ontraport, highlighting its versatility and value in managing various aspects of their companies. Whether it's CRM, page editing, emailing, reporting, or purchase product pages, Ontraport has proven to be a powerful tool for business automation and growth.

High Customizability: Many users have found Ontraport to be highly customizable, allowing them to tailor their marketing, sales, and customer service processes according to their specific needs and workflows. This flexibility has been appreciated by multiple reviewers as it provides the ability to adapt the software to unique requirements.

Multi-Channel Communication: Reviewers have praised Ontraport for offering a mix of communication channels such as email, postcards, postal mail, and text messages. This variety of channels enables businesses to create a more personalized and engaging experience for contacts by reaching them through multiple mediums.

Intuitive Visual Campaign Builder: Users appreciate that Ontraport's visual campaign builder is easy to use with a modern feel. The intuitive interface simplifies the process of creating and managing marketing campaigns, making it efficient for users to design and implement strategies.

Cons:

  1. Steep learning curve: Several users have found Ontraport to have a steep learning curve, requiring significant time and effort to become proficient with the software. The complexity of its features and lack of clear examples in the documentation can contribute to this challenge.

  2. Limited reporting capabilities: Users have expressed frustration with the reporting functionality in Ontraport. Some users find it difficult to figure out how to generate reports, while others feel that there are not enough examples provided for guidance. There is a desire for more robust reporting options within the software.

  3. Tag management challenges: Multiple reviewers have highlighted difficulties with tag management in Ontraport. Renaming tags is not possible, which can lead to confusion and hinder productivity. Additionally, there is a lack of visibility regarding how many contacts are using specific tags, making it harder to keep track and manage them efficiently.

Users commonly recommend the following:

  1. Take advantage of Ontraport's outstanding support and unmatched customer service, as users find Ontraport's knowledgeable online support chat to be particularly helpful and even more valuable than MailChimp's. They also appreciate Ontraport's smart team, who are able to tailor a plan to fit specific needs.

  2. Have a clear marketing strategy in place and consider taking Ontraport's Consultation Course to fully understand its capabilities. Users suggest scheduling a demo and asking lots of questions to determine if Ontraport is the right fit for their business. They find that Ontraport offers broad possibilities to improve sales and customer service.

  3. Consider the cost and prerequisites before switching to Ontraport. Users recommend having a decent-sized contact list or making a good amount of online sales before transitioning to Ontraport due to its cost. Additionally, users advise against using Ontraport if deliverability and customer service are primary concerns, suggesting trying Ontraport's 30-day free trial and taking advantage of their free screen-share sessions to assess the platform.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We use Ontraport to collect data (marketing), automate processes (change fields based on others), Sales processes and automate documents to clients. We have had to use external services to achieve all this.
  • Automation
  • Customer Service
  • Ease of use
  • Customization
  • 3rd Party Integrations
  • API
  • Appointment settings and reminders (have to use Zapier to link with Google Calendar)
  • No mobile app
Ontraport is more suited to those looking for an all-around-system (marketing, sales, post-sales etc) rather than a sales only type system like Pipedrive. With some basic computer skills, a few integrations and a good Upworks Dev you can achieve almost anything.

It's not suited to computer illiterate people.
  • Better automation means less work
  • No double handling data between departments anymore
Email & Online Marketing (6)
95%
9.5
WYSIWYG email editor
90%
9.0
Dynamic content
100%
10.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Lead Management (4)
67.5%
6.8
Lead nurturing automation
70%
7.0
Lead scoring and grading
70%
7.0
Data quality management
80%
8.0
Automated sales alerts and tasks
50%
5.0
Campaign Management (1)
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (1)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (3)
96.66666666666666%
9.7
API
100%
10.0
Role-based workflow & approvals
90%
9.0
Customizability
100%
10.0
Pipedrive only had limited automation.
Brock Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ONTRAPORT in just about every department of our business. It's our contact management software, it's where we build most of our sales/landing pages for our offerings, it's how we manage email campaigns, it's how we manage registrations to our retreats and events. It does a great job at the majority of those things.
  • ONTRAPORT is stellar for building campaigns. Their visual editor is somehow completely user-friendly and insanely powerful. The ability to so easily set up a chain of dozens of events, conditions, and outcomes is a huge asset. It's easy to segment users based on things they've bought, sequences they've opted into, etc., and send them down automated funnels.
  • ONTRAPORT's page builder is great for basic-to-intermediate level sales/landing pages. It's certainly not perfect, but it does allow pretty much anyone to build a nice, clean, mobile-responsive landing page.
  • ONTRAPORT's contact management is extremely powerful. If you can think of a way you'd like to tag, organize, manage, segment, or otherwise manipulate contact data, Ontraport almost certainly has it built right in.
  • The page builder is... quirky at best, and sometimes outright frustrating. Blocks will often behave unpredictably, and there are a handful of pretty obnoxious bugs you eventually just learn to work around (for instance, after uploading and selecting an image to insert into a block, you need to move your cursor and hit "Save" on that block. In between your current cursor position and the Save button, there are a handful of stock placeholder images. On its route to the Save button, your cursor of course hovers across these images momentarily. This causes them to autofill into the block in the same split second you hit 'Save,' which means you now have a stock image in your block and you're forced to go all the way back to your image library and start again).
ONTRAPORT is very powerful, and accordingly pricey. I'd recommend it if you have a business model based on acquiring leads and emailing or otherwise contacting them regularly--if that kind of marketing/management is integral to your business, ONTRAPORT is definitely worth your money.
  • I'm not in a position to have hard numbers about ONTRAPORT's financial impact on our business, but I work with it enough to know it's been massively helpful in achieving our goals. For one, it's helped us manage our email list and segment them appropriate to our needs.
  • Despite its quirks, the page builder has greatly helped some of our employees with little to no web dev background build clean, professional-looking landing pages on a short learning curve.
Email & Online Marketing (8)
76.25%
7.6
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Landing pages
80%
8.0
A/B testing
N/A
N/A
Mobile optimization
90%
9.0
Email deliverability reporting
80%
8.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
50%
5.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
N/A
N/A
Data quality management
N/A
N/A
Automated sales alerts and tasks
100%
10.0
Campaign Management (1)
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (1)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
70%
7.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (3)
30%
3.0
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
90%
9.0
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We have experienced slightly better deliverability on our emails with GetResponse, but not significantly enough to outweigh the wealth of other powerful features offered by ONTRAPORT.
Eric Foronjy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Ontraport across our entire organization. We use it to track leads, sales, service and referrals. We have used the task automation to automate our sales fulfillment. Our service department and sales department are both using Ontraport to automate standard practices and management oversight. We email our current customers to notify them of overdue service, and then call people who don't respond. Once we have not been able to reach them by email or phone we add them to our postcard sequence to drip them post cards quarterly.
  • Creating Custom Groups and applying the groups to automated filters. We use this to change large groups of contacts at once. We import contacts and use filters to assign the contacts to different territories based on zip codes.
  • Simple and intuitive rules to automate complex functions. My office staff doesn't even know it's happening. They update one field and magically a contact record is changed, a date is updated and a sequence is changed.
  • Mailing out post cards with purls is very important to our lead generation. Tracking post card response has always been difficult in the past.
  • Smart form integration and beyond. We use Ontraport smart forms to not only capture lead information but to qualify them based on their survey.
  • We follow up every prospect that doesn't buy with a survey generated by ontraport with the promise of a gift card for participation. The fulfillment of this gift card is completed using Ontraport tasks. (to my office manager to mail out. not to automatically mail out gift cards... that would be cool though)
  • The platform is pretty stable and fast. Every once in a while the system seems to run a little slow. There have been huge improvements in speed and stability since Oct 2014.
  • Mobile app needs improvement. I have not been able to use it on my smart phone and the web login doesn't work well for my iPad.
  • Graphic interface showing how all the sequences, forms and opt in pages are tied together in a funnel design would be cool.
Just like any investment of time and money, I would suggest having a good plan of what you are going to use the software for before you get started. If you are already a growing business I think it's great and can help in many ways - communication with new prospects, customers, sales, up-sales, follow up and referrals.

If you are not sure how you will make money using Ontraport do more research before you get started.
  • Our customer satisfaction ratings have gone up dramatically. No more dropped balls or orphaned customers!
  • Our employees make far less mistakes using the automated system.
  • Management of our sales and marketing organization is much easier with this platform.
Email & Online Marketing (9)
87.77777777777779%
8.8
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
92.5%
9.3
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (3)
93.33333333333334%
9.3
API
100%
10.0
Role-based workflow & approvals
90%
9.0
Customizability
90%
9.0
I evaluated Infusionsoft. I picked ontraport because I liked their marketing and support staff.
I am so dependent on the platform that I am super glued to them.
  • Implemented in-house
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.

When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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